Goal
Adlers Insurance is legendary. They needed to update their existing logo without alienating the current customer base and maintain all the good brand recognition the brand has built up over the years
Delivered
- Logo Redesign
- Brand Identity
Result
We created a logo and brand system that feels both current and still maintains as much as possible from the original logo. We kept the blue and red color and tried to incorporate a 'swoosh' to resemble parts of the old logo.
Goal
Adlers Insurance is legendary. They needed to update their existing logo without alienating the current customer base and maintain all the good brand recognition the brand has built up over the years
Delivered
- Logo Redesign
- Brand Identity
Result
We created a logo and brand system that feels both current and still maintains as much as possible from the original logo. We kept the blue and red color and tried to incorporate a 'swoosh' to resemble parts of the old logo.
We kep the original blue and red colors to strongly resemble the brand that their audience knows, loves and trusts. We developed a logo system with an ‘icon’ to work across various outputs. The icon incorporates a ‘swoosh’ to hint at the old logo. We paired it with a clean, modern font to position them as the industry experts they are.
We kep the original blue and red colors to strongly resemble the brand that their audience knows, loves and trusts. We developed a logo system with an ‘icon’ to work across various outputs. The icon incorporates a ‘swoosh’ to hint at the old logo. We paired it with a clean, modern font to position them as the industry experts they are.
Adlers Insurance