Goal
To take the Women's Initiative's outdated logo and clean it up a bit and give them a modern appearance, while creating a cohesive brand to use across all branches and touchpoints.
Delivered
- Logo Design
- Brand Identity
- Multi-branch Design System
Result
We modernized the original logo, chose appropriate colors and designs for each branch and provided little pieces and tags to use across their branches to keep them all different while part of overarching main brand.
Goal
To take the Women's Initiative's outdated logo and clean it up a bit and give them a modern appearance, while creating a cohesive brand to use across all branches and touchpoints.
Delivered
- Campaign Logo
- Campaign Opening Ad
- Charidy Banners
- Campaign SWAG
- Outdoor Signage
Result
We modernized the original logo, chose appropriate colors and designs for each branch and provided little pieces and tags to use across their branches to keep them all different while part of overarching main brand.
We kept as much as we could from the original logo, but added a modern touch to it. We smoothed out all the lines, chose clean fonts, attractive colors while maintaining their signature look. We built on the original large ‘w’ and created a custom brand icon used across all brand touchpoints.
This modern, simplistic logo represents a blend of warmth and professionalism by incorporating roof- tops, trees, and a bird in flight, to symbolize community growth.
The vibrant green colors provide sharp contrast while maintaining a warm and friendly vibe, and conveying a message of growth.
We have worked with Malka on projects in the past and chose to work with her again because of her professionalism, reliability and high-end results. This project was no exception. Malka listened carefully to our needs for the Savitsky brand and delivered designs that exceeded our expectations. We would definitely work with her again and recommend her to others.
Orthodox Union